Oh.My.God!  IKEA in Finland have sorted that age ole issue of customers lugging loads of shopping home.  For those of us without car or license, hauling big blue bags over shoulder, on a bus filled with screaming kids and grand old folk isn't always the best way of experiencing that IKEA lovin' feeling.  You get a free trailer for your bike (or for the gay boyz amongst us - car). 

Stores in Denmark have added new scheme: a fleet of Velorbis bikes with trailers that are available for loan at (virtually) no charge. *squeals* Granted, with the state of the ole fat cage at the moment, I'd probably die by the time I reached home and then I'd have to return it, dead.   I only wish the UK stores would follow suit though, what a grand idea.